But I can so easily see it happen. A middle-manager whose job is to increase revenue by 5% is going to say to the developers "One little extra tracker can't hurt. It's only 100 lines of code and one small png." It's hard to argue against that because it's true.
Scary as those performance numbers are, it's even more dramatic if you disable JavaScript and many sites lose nothing of value to the user. If I worked for a media company I'd be rather worried that the collective disregard for the user experience will lead to widespread blocking; a little respect and reconsidering business models would go a long way towards not poisoning that well.
It may be true, but it's also true that by using that time to optimize the site instead/first, you can make even more profit from users choosing to explore and possibly return to your site.
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But I can so easily see it happen. A middle-manager whose job is to increase revenue by 5% is going to say to the developers "One little extra tracker can't hurt. It's only 100 lines of code and one small png." It's hard to argue against that because it's true.
Parent comment
Scary as those performance numbers are, it's even more dramatic if you disable JavaScript and many sites lose nothing of value to the user. If I worked for a media company I'd be rather worried that the collective disregard for the user experience will lead to widespread blocking; a little respect and reconsidering business models would go a long way towards not poisoning that well.
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It may be true, but it's also true that by using that time to optimize the site instead/first, you can make even more profit from users choosing to explore and possibly return to your site.
That's kinda the point of the article. Faster site, happier users, more profit.