It may be true, but it's also true that by using that time to optimize the site instead/first, you can make even more profit from users choosing to explore and possibly return to your site.
But I can so easily see it happen. A middle-manager whose job is to increase revenue by 5% is going to say to the developers "One little extra tracker can't hurt. It's only 100 lines of code and one small png." It's hard to argue against that because it's true.
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It may be true, but it's also true that by using that time to optimize the site instead/first, you can make even more profit from users choosing to explore and possibly return to your site.
Parent comment
But I can so easily see it happen. A middle-manager whose job is to increase revenue by 5% is going to say to the developers "One little extra tracker can't hurt. It's only 100 lines of code and one small png." It's hard to argue against that because it's true.
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That's kinda the point of the article. Faster site, happier users, more profit.